"Ekta Kapoor And Tanveer Bookwala Join Forces To Create Creative Ecosystem".
Balaji Telefilms Limited today announced a strategic collaboration with DING Infinity, a creative studio promoted by Tanveer Bookwala. This collaboration is a part of Balaji Telefilms' push, to create greater digital content and successfully participate in the growth of the fast-growing digital streaming market.
Ekta Kapoor took to her social media and shared back to back two-post, confirming the collaboration. She captioned it, “Cannot be more excited for a collaboration that will not only elevate creative growth in the digital content space but will also foster a platform for innovation, talent and future storytelling. Onwards and upwards!”
In the second post, she shared, “DING DHADANG DHADANG DHADANG! N we r there!!! @balajitelefilmslimited @tansworld! Investing in content n now extending to content creators n production houses!!!”
In a first of its kind move in the industry, Balaji Telefilms has empowered a compelling creator Tanveer Bookwala, to build a company with a definite vision for the streaming future.
Tanveer has in the past, produced successful shows, such as Fittrat (ALTBalaji /ZEE5), Rasbhari (Amazon Prime), and Asur (Voot Select) to name a few. This collaboration with Balaji Telefilms will enable Tanveer to ramp up his operations across OTT platforms, digital feature films, VR content, and a new and unique spin to talent management that will amalgamate into an all-encompassing creative ecosystem.
DING Infinity will focus on building original IP, creator-owned content, licensing and syndicating international formats, and investing in new OTT relationships both national and international.