Last month Superstar Yash partnered with founders of Beardo to launch a lifestyle brand- Villain to simplify shopping for men. VILLAIN, the online portal is a lifestyle brand that caters to the different needs of men. The actor today promoted his brand through an intsagram post.
Yash shared a picture of himself and wrote, "Everybody is a Villain in Somebody's life. So be a VILLAIN and follow @villainlife.official. #villain #heronahivillain"

Everybody knows him as a brilliant actor but his acumen for business is not known to everyone. Yash partnered with Beardo, a grooming brand that caters only to the menswear segment. Their collaboration Villain will groom as well as style the men with their merchandise which includes logoed T-shirts, hoodies, and shirts along with perfumes.

Meanwhile, on the work front, Yash was seen in the superhit film KGF: Chapter 1 which made him reach the next level of stardom all over the world. He will next be seen in 'KGF: Chapter 2' which is directed by Prashanth Neel and produced by Vijay Kirugandur.
The film also stars Sanjay Dutt and Raveena Tandon. The film will be released in Kannada, Tamil, Telugu, Hindi, and Malayalam. Hindi's release of the film is distributed by Farhan Akhtar and Ritesh Sidhwani's Excel Entertainment jointly with Anil Thadani's AA Films.
The film is slated to release on 23rd October 2020.