How to build a successful media strategy on any social network: 5 actionable steps.
We will show you how to build a successful media strategy on any social network in just 5 steps.
Pay attention to smaller social networks.
Usually, people use one search engine (maximum two) for all tasks. But when it comes to social media, most users become polygamous: Facebook is chosen for chatting with friends, Instagram for sharing photos, Twitter for recording thoughts, and so on.
As an entrepreneur, you need to consider that there are other, slightly smaller social media outlets. If you don't know where to look for them, this Wikipedia list is a good starting point.
If, out of hundreds of thousands of users, there is at least a small percentage of your target audience, then there is a point in starting a page on a less advertised resource. But you shouldn't forget about Facebook, Twitter, and other giants either.
Start following users.
The first step is to create an account on the social network, which, in your opinion, is worthy of attention. Fill in the required information and upload some images. Spend a few hours doing this, but be sure to make your profile attractive to your users.
Social media is communication. That’s why your main task is to popularize the created page. It will be difficult at first, but with every hundred new subscribers, things will go uphill. The ideal way to get started is to subscribe or add people with similar interests as friends. You must understand what they breathe.
Be sure to fill in all the data that the social network itself offers you. On some sites, you can even find recommendations from the administration from the category "Learn how to make your page popular." Do not ignore these tips.
Wait to get answers to most of the questions.
At this stage, you only need two things: a plan for how to bring users from the social network to your site and time. Warren Buffett said: "Some results just take time: you won't get a baby in a month, even if you force nine women to become pregnant."
When working with any social network, you will not get instant results. Only after several months of actively following the plan (which will be discussed below) you will receive a significant amount of traffic. Of course, the page development time can be reduced by advertising.
Develop a strategy.
You need to understand what type of content the users of the selected social network prefer. This is very important: the content of your page affects the user experience.
You need to understand what type of content the users of the selected social network prefer (pictures, short posts, or videos). If you have carefully studied the second step, there will be no problems. This is very important: the content of your page affects the user experience.
When you understand all the nuances, determine what actions you could automate. For example, you don't have to visit a page every hour to post something. For this, there are various delayed posting services, for example, this one — https://postoplan.in/. And the time saved can be spent on interacting with users, responding to their messages, and more.
Refine your strategy.
You may have noticed that some strategy produces results, but it does not do it as effectively as you originally planned.
Choose the important metrics to track (the number of likes or comments) and just stick with the same strategy for 30 days. Then evaluate the results and plan for edits (increase the number of posts per day, change the posting time, and so on). After the next 30 days, take stock again. Depending on the results, you can repeat these steps a few more times.