To fight blindness, Big B launches an eye care campaign.

Megastar Amitabh Bachchan who was last seen in Badla, has launched a ‘See Now’ campaign, centred in UP, to help end avoidable blindness.The campaign will deploy creative content across five key districts — Unnao, Lucknow, Raebareli, Lakhimpur Kheri and Sitapur — via radio, television, print, social media, Whatsapp and SMS to provide information on eye health, local services and how to access them.

Vision problems are extremely common in India. The basic lack of understanding and awareness of how eye health works, leads to the stigma around simple and easy treatments. People are often not aware of availability in their area of quality eye care services. It really is simple to avoid a lot of different sorts of blindness by preventative care,” Amitabh said in a statement.

T 3196 – A cause most important ; a campaign I endorse .. #seenow @weareseenow .. get your eyes checked before its too late .. @weareseenow
message particular to – Raebareili, Sitapur, Lucknow, Lakhimpur Kheri & Unnao ..🙏🇮🇳 pic.twitter.com/hLdfjAMsF4

— Amitabh Bachchan (@SrBachchan) June 15, 2019

Apart from this, Mr Bachchan also said that he called on some of the farmers to his residence and donated the amount. “A promise made done. The farmers from Bihar who had outstanding loans, picked 2,100 of them, and paid off their amount with an OTS with the bank.

Known to be Shahenshah of Bollywood, also on his way to honor another promise he made to the families of the Pulwama terror attack. “Now going to Janak to complete another promise… to give some monetary assist to the martyrs families, who sacrificed their lives at Pulwama.

The campaign, funded by The Fred Hollows Foundation and in part by Essilor Vision Foundation, is working in partnership with Sightsavers India and Vision2020 India among others.